POI Data
POI Data
Points of interest, tourist information, and local services are surprisingly volatile. Whilst a museum will rarely change, a seaside café will often re-name. Train stations tend to stay the same, but leisure centres and shops often close down and re-open as something slightly different.
And whilst you can indeed access some POI data via public-source websites, they often don’t have the telephone number or geo-coding attached.
118 Group’s POI data is used by planning companies looking to understand the retail competition in a town, satnav and map builders, software developers serving the emergency services and freight industries, and websites that want to help consumers find local leisure services or shops.
What’s Included?
- 1.7 million trading address details of UK businesses, of all sizes and types
- 4.5 million UK business addresses
- Lat/Lon and Easting/Northing on each record
- Granular description on all (think ‘butterfly farm’ or ‘art gallery’, or ‘golf course’)
- Public buildings such as Hospitals and Schools, plus privately-owned POIs such as Restaurants and Shops
- Firmographic information such as employee sizes, site types, and turnover
- Regular updates to keep the data fresh
Use Case Studies
German Car Manufacturer
Our POI data is built into the satnav of a high-end German car. If you’re driving along and need to find the nearest petrol station, hospital or supermarket, then the chances are it’s a 118 POI that will be displayed. This particular car driver can call ahead because we can provide phone numbers with most of our POIs.
