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Directory Listings
You might not be looking to be the next BT Phonebook or Thomson Local, but you might want to start a local directory, a members-only platform, or a community website that lists local shops and Trades.
Before you start thinking about how to make money from this or build the business, you need content. Without a ‘full’ directory, your users will stop trying to find what they are looking for. Worse, an empty site can count against you with Google and the other search engines.
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118 Group specialises in compiling and cleaning directory listings – so much so it’s part of our name, as 118500 and others were our founding customers. We ring every listing at least once a year to ensure they’re still trading and to check what they do. If 5 High Street has changed from a café to a sewing shop, you and your users will be the first to know.
Often, the hardest part is finding the complete listings to fill your website.
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- You can’t scrape existing directories; it’s unlawful – and they DO pursue legal action.
- Once you have a complete set of listings, keeping them updated is a full-time job.
Each listing comes with a trading name and address, a phone number so your users get the best experience, and a granular directory-style classification. From Abattoirs to Zoos, and 2400 labels in between, we have them classified.